How creative is Germany when it comes to naming roads? And in which regions are which parts of road names popular?

Just take a look at our interactive map of the month. By looking at some examples of street names, you can see how often they are used in your or any other region in Germany. Also on this map of the month you can see how versatile the application possibilities of Business Mapping are in principle and especially for EasyMap. A map simply says more than a thousand tables and data records.

Map of the month October

Until the end of November we offer you attractive special conditions for updating and expanding your EasyMap configuration.
Benefit from it:

50% discount on the current version update EasyMap 11.2.
(refers to the license in the first year).
[REQUEST]
Over 25% discount on a compact team training course
(for all EasyMap 11.2 users in your company).
[REQUEST]
10% discount on our new market data packages
(refers to the license list price for the first year).
[REQUEST]
Free ticket to our roadshow „The Future of Mapping“
(Berlin 12.11. and Hamburg 28.11., if seats are still available).
[REQUEST]

The map shows the online purchasing power for over-the-counter (OTC) medicines in Germany. As always, it is worth taking a closer look at WO where the purchasing power is actually how high. That varies considerably depending upon area.

On average, a household in Germany spends 20.83 € per month on OTC (Over The Counter) drugs. A study by infas 360 on the basis of more than 10,000 respondents on OTC purchasing power now distinguished for the first time between online and offline purchases. According to the survey, more than 25% of all OTC purchases are made online, 75% at real locations. This means that 3.40 euros per household and year are spent on OTC products nationwide via the Internet and 17.43 euros in traditional stationary pharmacies.

In addition, OTC spending varies greatly from region to region. infas 360 has also calculated this. By means of surveys and small area methods, the values were even estimated for the whole of Germany with exact addresses and can therefore be highly aggregated from the address level to any region at any time. For example, for all 5-digit postal codes.

How does it look in your or other regions?
Map of the month: OTC purchasing power in Germany

Data source: infas 360 GmbH, 2019.

If you are interested in this or numerous other industry and market data, please contact our team at info@geomarketing.de.

EasyVisit, our web-based portal for tour and route planning has received exciting new features and improvements in the third quarter update. Use the selectable display forms of the Background map in the variants Road, Grey Scales or Aerial to design your route planning according to your preferences.

You can now use the new Search for address with integrated autosuggestion for even more flexible positioning of your location. Import reports are generated and saved during automated data import. You also benefit from improvements in user management for Windows authentication and much more…

More Information

Free Trial Version

Further Questions…

Stay up to date. We will be happy to train you – at your premises or with us. Beginners are just as welcome as users who work with EasyMap irregularly or at longer intervals. We can respond to your individual wishes and questions during the training. Register now. We still have dates available, namely:

EasyMap Standard Edition:
Wed 04.09. Tue 29.10. Wed 27.11.

EasyMap DistrictManager Edition:
Thu 05.09. Wed 30.10. Thu 28.11.

To the registration form

More information

Your individual questions

As a member of infas Holding, we can increasingly combine our software and consulting expertise with the data and analysis expertise of infas 360. For the benefit of our customers.

We have currently put together a consumer and a company data package for you and prepared it for EasyMap.

Order form B2B data package

Order form B2C data package

Your questions

The integration of new maps and data makes your results in EasyMap more up-to-date and precise. With Service Pack 9 you can view our base map and data catalog directly in EasyMap: Via the control windows „Data“ or „Base Maps“, alternatively also via the menu item „Extras/Install base maps and data“ you reach the corresponding tabs „Data catalog“ and „Map catalog“.

Take a look at our offer, select and order directly from EasyMap. Immediately after the order has been accepted, the new components are available to you at the same location in EasyMap under the „Install“ tab.

Questions?

Boom or non-boom? E-cars in Germany

The map of the month July shows the growth of registered electric cars from 1.1.2018 to 1.1.2019 at the level of the official registration districts of Germany. In addition, there is a Top 10 representation of the districts with the highest absolute number of registered electric cars in 2019.

Are you interested in these or other data sets? Then please feel free to contact our data team at info@geomarketing.de

Data source: Kraftfahrtbundesamt, 2019

Map of the month: E-cars in Germany

Company start-ups in Germany

The map shows the company start-ups between 01.06.2018 and 31.05.2019 in Germany according to commercial register B (HRB). The area colouring shows the newly founded company in proportion to the total number of entries in the HRB in the postcode area. Click on the map to display the percentages.

If you are interested in these or other data sets, such as population figures, households and purchasing power, please contact our team at info@geomarketing.de

Data source: infas 360 GmbH, 2019

To the map of the month: New company start-ups

 

The „mobile-onlys“ are coming:

Goodbye landline? More and more people can only be reached by telephone via a mobile phone. The figures vary, but can reach up to 40% in some areas. infas 360 has calculated the percentages for Germany on the basis of a survey. We present the results in our map of the month.

Map of the month: The „mobile-onlys“ are coming