The map shows the online purchasing power for over-the-counter (OTC) medicines in Germany. As always, it is worth taking a closer look at WO where the purchasing power is actually how high. That varies considerably depending upon area.

On average, a household in Germany spends 20.83 € per month on OTC (Over The Counter) drugs. A study by infas 360 on the basis of more than 10,000 respondents on OTC purchasing power now distinguished for the first time between online and offline purchases. According to the survey, more than 25% of all OTC purchases are made online, 75% at real locations. This means that 3.40 euros per household and year are spent on OTC products nationwide via the Internet and 17.43 euros in traditional stationary pharmacies.

In addition, OTC spending varies greatly from region to region. infas 360 has also calculated this. By means of surveys and small area methods, the values were even estimated for the whole of Germany with exact addresses and can therefore be highly aggregated from the address level to any region at any time. For example, for all 5-digit postal codes.

How does it look in your or other regions?
Map of the month: OTC purchasing power in Germany

Data source: infas 360 GmbH, 2019.

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